Vyshali Manivannan explains 4chan.

As the gap between social media and 4chan continues to widen, it becomes increasingly important to interrogate modes of being online as experiences. Knuttila suggests that Heidegger’s ontological and ontical inquiry, being-as-such and beings-in-the-world, is an apt framework for the experience of 4chan as discrete from its content and population. For Heidegger, being-in-the-world hinges on involvement rather than spatial location; furthermore, it stresses totality, a crucial notion for unpacking 4chan as an experience instead of a setting.

TL;DR