Heidegger, the existentialist thinker who made the term 'authenticity' popular in the first place, and whose many real achievements as a philosopher of authenticity are almost negated by his proto-schwag propensity for dressing like a Swabian peasant and living in a ski hut all year round.Orwell, Hegel, Baudrillard, Dan Clowes, and the Spice Girls, are referenced.