I noticed that on the right, in the Google ads, there sometimes appears an offer for a free copy of Being and Time. It surprises me how narrowly focused some marketing campaigns are today; that people interested in B&T are a large enough demographic group worth marketing to. This blog averages around fifty visitors a day. Is a maximum of fifty potential customers per day worth the cost of creating a targeted campaign? It hardly sees so from this end. I expect that from the Goggle ads, with the current click-through rate, this blog will receive its first check from Google sometime in the twenty-teens. I won't be quitting my day job anytime soon.

Clicking through that ad, one learns that "free" only means as remuneration for signing up for a record or DVD club. Since I have had that particular tome on my shelves for some time, I haven't followed through on their offer. And I wonder if the offer is legit, given that the book actually costs someone real money. If, after turning over your personal information, and completing the requirements, you actually get a copy of B&T, please let us know.  ¶ 7:36 AM