As part of the "they" or "the one" we are undifferentiated, insofar we take part in using public utilities. When you walk into a department store, the clothing is for somebody, but not any particular body. It's for everybody in other words. Since this is the case, the they are grounded by averageness. To define average is hard enough to do, and therefore we can just say averageness is produced and reproduced by thrusting away the exceptional, and taking the middle road so to speak.