•Heidegger placed an emphasis on language as the vehicle through which the question of one's being (existence) could be unfolded. He is certainly not the first philosopher who has warned of (and complained about) the inadequacies or sometimes complete falsehoods of language and the words that we use to communicate ideas.
•If, for example, one assumes (and acts in accordance to) the conventional definition of words, such as rich, strength and success, one is then bound to the limits of such definitions. If you defined rich as meaning "the point at which I have enough," you are rich at the very moment you decide that you are content, regardless of your financial worth, which is a conventional measure of rich.