Heidegger said that we only really like what is previously given from itself (from its essence), wishing us in our essence, approaching our essence and we let the thing we like to come to us (like in a feedback),and what we like is pulling us, guiding us to its essence. Heidegger uses the visual metaphor of what is "looking to us": we only see (the essence) what is already looking to us (to our essence) and we see it because it sees us.
According to Heidegger, to like is to form a relationship with our essence to the essence of what we like.