Holding to the idea that while Heidegger is looking deeply into the structure of ‘dasein,’ we’ll notice that he’s simultaneously wanting us to observe this through an ‘everyday’ temporality. This ‘everydayness’ plays a part in the ‘inauthentic’ way by which we observe death. This is where we find ‘the they.’ The ‘they’ self is closely attached to the everyday. We’ll see ‘the they’ as people in our day-to-day environment that can obscure our own death from our ‘dasein.’ Basically a kind of public distancing of death from the everyday you. This ‘inauthenticity’ is seen as a pushing away of our own personal death thoughts. ‘One will die at some other time & death is something I don’t talk about much in polite company, therefore it has no bearing on my life. One doesn’t engage morbidity… & so on.’ This inauthenticity of ‘the they’ conceals ‘being-toward-death’ as ‘dasein’s’ ‘ownmost possibility.’