Business Week has a story on ReD Associates.

To bring this form of problem-solving to the General Electrics (GE) and Lululemons (LULU) of the world, Madsbjerg and Rasmussen built a consulting firm, Red Associates, around the Monty Python-like idea that corporate leaders need to channel their inner Heidegger.

Channel yours with The Atlantic's story on the firm, last year. Or surf on to ReD's Taylor Carman podcasts.  ¶ 12:35 PM