Earth humor, ar! ar!
Starbucks tackles the biggest issue
Like its previous effort, the nationwide initiative centers on Starbucks baristas engaging customers in a conversation about death and dying in order to get them to reflect on their own mortality. Baristas will encourage customers to join in the discussion by writing the campaign catchphrase “We’re All Going to Die,” on cups at the point of sale.
While baristas will have wide latitude in how they approach this task, Starbucks has provided some suggested conversation starters and themes to engage customers. For example, they might invite customers to consider a printed passage from the German philosopher Martin Heidegger, who famously wrote: “If I take death into my life, acknowledge it, and face it squarely, I will free myself from the anxiety of death and the pettiness of life -- and only then will I be free to become myself.”
I could not find that quote in the corpus, "squarely" only appears eight times - e.g., "difficulty of principle which must be squarely faced... to make visible precisely
the origin and scope of the problem-domain of this science [philosophy], itself be
scientifically discovered and determined." Hear, hear.
Apart from Starbucks caffeine paraphernalia, the quote also appears in innumerable "quotations" websites.