In EPIC, Benjamin Ahnert from ReD on premium selling driving dwelling
To understand what happens when people are stuck in their cars, we looked to Heidegger’s concept of “dwelling”. Heidegger once wondered whether a lorry driver, “at home” on the motorway, could be said to dwell there. For Heidegger, dwellings are much more than mere spatial extensions, and are not just defined by their mathematical extension. When Heidegger encourages us to “reflect on the relationship between man and space” to better understand what is so special about actual dwellings, he reminds us that “there is not man and then also space”. Rather, our experience of space is inextricably tied to the meaning created by the physical constituents and spiritual connotations of a space.