In the Washington Post, taking the humanities to mammon
“Sensemaking” repeats many of the lessons of Madsbjerg’s 2014 “The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems,” a volume co-authored with his ReD partner Mikkel Rasmussen. Martin Heidegger is the intellectual hero of both books — his name used mostly to legitimate the idea that we should pay attention to the world around us and to the ways that human beings construct a world of meaning even as we perceive that world. Heidegger, of course, never practiced anything like the research Madsbjerg recommends. Indeed, the philosopher would have been appalled to see his meditations on the Being of beings used by consultants to increase the revenue of a supermarket chain by redefining its mission as providing cooking experiences rather than just groceries.