Peterson also provides an early footnote explaining his usage of the capitalized word “Being,” a term he uses throughout the book’s nearly 400 pages. Peterson credits his repeated usage of this term to Martin Heidegger. Anyone who has read Heidegger’s Being and Time, however, will find no resemblance between Heidegger’s and Peterson’s notions of Being, including the undifferentiated spelling (Heidegger distinguished between Being and the beings). Peterson’s reference to Heidegger is ultimately an appeal to authority, attempting to justify his use of the term “Being” as an abstract neologism. But it is not remotely true that Heidegger was using Being as a neologism. After all, Heidegger did make up an abstract neologism, Dasein, to explain the way in which Being is experienced through our particular existence. Peterson’s repetition of the word “Being” throughout the book is impossible to understand on Heideggerian terms, and Peterson provides no explanation for it but this one, in his footnote. This example is par for the course: Peterson employs a litany of big names without substantive engagement, while missing the sources that his own ideas are in passive dialogue and conflict with.