Regarding technology as neutral, warns Heidegger, foolishly makes us “utterly blind” to its essence. If Martin Heidegger felt “chained to technology” in the pre-personal computer days of 1953, how would he feel in 2019? Heidegger’s warning is echoed in an emerging cultural awareness that technology like the smartphone—particularly the aesthetically bamboozling, hypnotically designed iPhone—is not a neutral entity. In fact, these “shiny cool things” that “infiltrat[e] every square inch of our lives” may have been created harmful.